with Kathy Geffen

A window treatment specialist goes beyond fabric and fabrication—they diagnose and solve environmental problems within a space. By addressing light, heat, glare, privacy, and functionality, they design solutions that improve comfort, protect interiors, and enhance how a room feels and performs. This webinar introduces a practical framework for selling window treatments through that lens—shifting from taking orders to leading clients through a structured process of assessment, recommendation, and solution-based design.

Kathy Geffen is the owner of Kathy Geffen Design, a custom drapery workroom known for creating beautiful, highly functional window treatments, bedding, and soft furnishings. She’s passionate about solving real-life challenges while delivering comfortable and functional experiences with her clients and team members.  

Beyond her workroom, Kathy has become a go-to resource for other drapery and workroom business owners who have questions about the business side of things. Kathy is known for offering clear, practical guidance without unnecessary complexity.  Before building her workroom, she spent 25 years in the corporate world helping organizations improve how they operate, streamline processes, and successfully manage change. She now brings that same structured, results-oriented thinking to the drapery and upholstery industry.  Kathy brings a candid, real-world perspective to her teaching, grounded in both hands-on fabrication experience and deep operational expertise. She is committed to helping others feel more confident, capable, and in control of their business.